Everything still runs on spreadsheets.
Every copy creates an error. And a stock or order error is a retailer losing patience.
The line sheet is copied by hand onto the website.
Wholesale orders go from the sales rep's spreadsheet into the ERP, by hand.
Stock doesn't match between the website, the store and the warehouse.
Every Monday, five files get merged to see what sold.
Three flows. Enter it once, it's right everywhere.
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What about AI? Clean data first.
Plugged into five spreadsheets that contradict each other, AI just makes mistakes faster. On clean flows, it becomes real leverage:
Product descriptions written from your data.
Orders received by email, read and entered.
A written sales summary every Monday.
Retail field experience. Product builder reflexes.
I spent 8 years on the brand side before building tools. I speak collections, retailers and stock, and I know how to turn them into flows that run.
The field
Territory manager for 130 stores (AB InBev).
EMEA product manager at Volcom and Spyder.
Wholesale, retail and e-commerce forecasting.
PLM rolled out across Europe: 90% adoption.
The build
Understand the flow before touching a tool.
Automate, connect, code with AI when needed.
Document everything: you own it all.
Train your team until they actually use it.
No agency, no middleman: you work directly with me.
One flow at a time. The most painful first.
30 minutes, free
You walk me through your flows. I tell you where I'd start, and why.
Quantified audit
I map your flows and measure the time lost to re-keying. You leave with a prioritized plan.
First flow
Connected to your existing tools, automated, adopted by your team.
What's next
The other flows, then AI. Plus ongoing support, because your tools evolve and so do the connections.
Retail, from the inside.
PLM rollout across design, merchandising and sourcing.
I'm leading the setup of the Shopify store, the Odoo ERP, Klaviyo emailing and wholesale sales processes, with AI on recurring tasks.
Orders, stock and financial reporting in one place. Margin visible in real time.
Product builder at an agency: 4 tools, 4 industries.
Outside retail, same method: understand the business, build, drive adoption.
Onboarding, scheduling, documents and invoicing automated.
Structured contracts, annual budget generated in 3 clicks.
Project codes, invoicing and payroll automated.
Centralized project space, permissions, tracking.
Who it's for, and who it isn't.
You're a growing brand that designs and distributes its own products: website, stores, retailers.
You're launching a brand, or it's growing faster than your back office.
The more channels you have, the more you re-key.
Multi-brand store? Same flows, supplier side: catalogs to import, restocking, stock by brand.
A new collection to put online.
Opening wholesale.
A new ERP coming in.
Growth that forces you to hire for admin work.
Stock or order errors that hit your retailers.
Your tools: Shopify, Odoo or another ERP, Klaviyo, sometimes a PLM or PIM. And lots of spreadsheets in between.
You just need to connect two tools: an off-the-shelf connector will do, and I'll tell you so.
You already have an IT department and an integrator.
You want to cut headcount: I remove re-keying, not jobs.
What people usually ask.
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Is your team spending too much time re-keying data?
In 30 minutes, we look at what we'd automate first. Free, no commitment.